DIG Platform Toolkit ecosystem

The key components of DIG Platform Toolkit ecosystem are the following.

DIG Ria

DIG Reach Internet Application (Ria) is a novel rich media authoring tool for creating mobile reach media (i.e., mobile microsites) towards easily establishing mobile presence and reaching out mobile consumers that matter.

DIG Physical

DiG Physical is a physical markers campaign and conversion tracking tool. DIG Physical enables the creation of physical markers (QR codes) that can be printed and/or attached to products, stores or even walls, in order to promote to mobile consumers services and products.

DIG Camp

Is a flexible campaign management and conversion tracking tool that offers the functionality of sending promotional messages to mobile consumers with DIG-enabled applications.

DIG Analytics

Offers methods and proper UI that allows the understanding of the behavior of mobile consumers when accessing promotions, campaigns and mobile presence.

DIG Native Applications

DIG Native Apps (i.e., DIG Loyalty App and DIG Graffiti App) allows reaching end mobile users / consumers any time any place. DIG Native Apps will be accessed via Google Play.