iPhone 5 & Mobile Commerce DIG Project


The iPhone 5 has been announced. It is here. But… what does it mean for researchers in the field of mobile applications? Will it mean a paradigm shift in industries like Tourism? Well… I feel that iPhone 5 means incremental steps in the same direction as its predecessor the iPhone 4 family but not much more – including its Pros and its Cons. 

The announcement reinforces the idea that the iphone will be with us to stay perhaps even one full day without mid-day recharging… Indeed, the extension of battery life points at a world where in the not too distant future phones will work for days even months without re-charging (Apple already has several patents in this direction). The increase in bandwidth sends a signal to European carriers to solve the data roaming cost issue that is hurting so much European Tourist Mobile Applications. Most about everything else has also been improved: screen quality, camera, weight, software… The screen is not the only thing that has been made more crystal clear.

Watch the iPhone 5 video

The Microsoft-style strategy that Apple is following has also been made more crystal clear. The departure from Google maps that the iPhone 5 means should send a signal to Facebook. From a strategy point of view, the approach that Apple has taken with Google maps is similar to the one Microsoft has tried so many times (remember WordPerfect, Netscape, Multiplan, etc.). It should be clear to Facebook that the current increasedintegration with Facebook simply means that in due corse Apple will try to create its own social network and compete in a sumo battle with Facebook.

But one should also look at things that have not been announced or have not been metioned. There is no game-changing announcement. There is no change in the licensing terms or even options (bebrave Bruce). There where no references to education (remember where it allstarted?). There are no social features nor any reference to those left out of the digital revolution. Etc…
It seems crystal clear that it is important, perhaps even urgent, that projects like ours move our society away from the emerging paradigm in mobile commerce.

The IHG Team at DIG Project